Let’s dig in to content pillars and how we can use them to create endless content ideas for your content marketing strategy. In the world of content creation and social media marketing, there are many different strategies you can use to create and distribute quality content. The utilization of content pillars is one of the most successful and well-known tactics. In this blog, I will help you break down exactly what are content pillars & how to use them!
What Are Content Pillars?
A content pillar is essentially a category of content that acts as the focal point or cornerstone of a larger body of relevant material. The idea behind a content pillar is to create a foundational topic or theme that your audience is interested in, as well as being one of your main focuses as you try to get yourself in front of said audience.
For example, if your business or niche is “healthy living”, some content pillar ideas could be: non toxic products, healthy meal recipes, mocktail ideas, and building healthy habits.
Once your content pillar has been developed, you may establish a collection of related content pieces that are all connected under the same umbrella. These complementary pieces of content may include blog articles, videos, graphics, social media updates, and more. You can develop a more thorough and cohesive content strategy that will help you engage your audience and increase traffic to your website by constructing a cluster of similar material underneath your pillars.
Let’s look more closely at how you can use content pillars to enhance your content marketing initiatives now that you are aware of what they are. For using content pillars successfully, consider the following guidelines and best practices:
Choose Your Pillars Wisely
Selecting a topic or theme that appeals to your audience is the obvious first step in developing a content pillar. You’ll need to conduct some research and learn which themes and keywords are popular in your field in order to accomplish this. To uncover hot topics and keywords, I like to utilize tools like Google Trends, Pinterest Trends, and Keywords Everywhere. By researching keywords within you content pillar you can come up with subcategories under each pillar and endless amounts of content ideas.
By choosing your pillars (topics) wisely you can constantly add content ideas under each pillar that attracts your ideal audience. This will keep your content consistent and help your audience to know exactly what to expect from you.
Constantly update your content
To keep your material current and pertinent for your audience, it’s crucial to update it frequently. This could be updating your social media posts to reflect the most recent trends and advancements in your business, adding fresh data or insights to your pillars, or writing brand-new material that is relevant to it. By updating your content regularly, you can ensure that it remains engaging and valuable to your audience over time. This can also help you maintain your search engine rankings and keep your audience coming back for more.
Content pillars are an effective content marketing strategy that can help you create more engaging, valuable, and comprehensive content for your audience. By creating content pillars and building out a cluster of related content pieces, you can provide your audience with a more cohesive and valuable experience. Just by following the simple steps of choosing your topic carefully, creating quality content, promoting it, and updating it, you’ll be well on your way to achieving your goals!