Let me give you a little backstory before we dive into how exactly I started a business from home on my laptop in 2019!
I wouldn’t say entrepreneurship was something I always knew I wanted for myself. I grew up with the idea that you got your degree, found yourself a job with great benefits, and you stayed with them for decades.
Let’s face it, if you’re a small business you need to be on social media. Nowadays, social media is a crucial component (if not the #1 component) of marketing, so it makes sense that companies of all sizes are hopping on board and have been for years. Businesses can easily reach their target audience and increase brand awareness by using social media platforms like Facebook, Instagram, TikTok, and Pinterest. You’ve come to the right place if you’re a small business owner looking to begin using social media marketing. I will be talking to you about how to use social media for small business and how to make the most of it.
Establishing your target audience is crucial before you begin posting on social media. Knowing your target audience will enable you to produce content that connects with them and improves your chances of success. Determine the demographic details of your ideal client first. Take into account variables like age, location, interests, and behavior. You can use this information to tailor your content and make sure it speaks to your target audience.
Once you’ve identified your target market, it’s time to pick the best social media channel to connect with them. Before deciding where to concentrate your efforts, it’s important to do your research because every platform has its own distinctive features and user base. TikTok is excellent for short-form videos, and I personally think it allows for some of the fastest growth . Businesses that depend on visual content that have some still image aspects to it, like those in the food, fashion, or travel industries, should use Instagram. For companies looking to establish thought leadership and connect with industry peers, LinkedIn is ideal. Twitter is ideal for providing quick updates and conversing with customers in the present.
There are 3 platforms I would suggest to any small business when getting started: TikTok, Instagram, and Pinterest.
TikTok is a great platform for finding a new audience. Most videos are pushed to non-followers meaning your product or service is being seen by new eyes. This leads to a larger audience for you and a higher chance of making sales. Instagram has a few feature that can work in different ways for small business owners. Reels can be pushed to fresh eyes while stories can be used to nurture your existing audience. Instagram’s outbound linking is much better than TikTok’s as well. And last, but certainly not least, Pinterest. Pinterest technically isn’t a social media platform but I added it to this list because many people think it is. Pinterest is actually a search engine. A very large search engine. With the right keywords you drive incredible amounts of traffic to your website. Pinterest might be the #1 platform to focus on in my opinion.
To maximize ones social media presence, small businesses must have a social media strategy. Your objectives, target market, messaging, content strategy, and key milestones should all be included. A plan in place will ensure that your efforts are in line with your business objectives and help you stay organized and focused. As social media trends and algorithms change, your social media strategy should be flexible and adaptable.
I want to scream this from the rooftops…. I see so many business owners miss this important part of their content strategy. It’s to TELL A STORY! People want to know you and find a way to connect human to human. The ability to produce audience-resonant content that is engaging is one of the keys to success on social media and telling a story is going to be the fastest way to get there. You may not be the only bakery on social media, but you’re the only YOU and no one can take that from you! Your writing needs to be timely, educational, visually appealing, and tell a story. You can share business information, behind-the-scenes photos, or new product information. Tell your audience how you got into business or why.
To make your content more aesthetically pleasing, use images and videos of the highest quality. In order to increase audience trust and brand loyalty, you can also make use of user-generated content. You need to constantly remember that you must provide value!
Establishing a solid social media presence takes many things, but consistency is essential. Consistent posting is necessary to keep your audience interested and in your thoughts. They want to know when they can expect you online. Daily? In the mornings? After school? Create a content calendar, schedule out your posts, and batch your content!
In order to develop a devoted following on social media, it is crucial to interact with your audience. React to messages and comments quickly, politely and respectfully. I like to give myself 20 – 30 minutes after posting to interact with other accounts and those who comment on my most recent post. Utilize social media to interact with your audience and learn what they think of your goods and services. Additionally, you can use social media to promote engagement and raise brand awareness by holding surveys, giveaways, and contests- these can really help!
An effective social media marketing strategy on social media for small businesses is influencer marketing. You can increase your brand’s credibility and reach a larger audience by collaborating with influencers in your industry. Look for influencers who share your brand’s values and target market. You can get in touch with influencers directly or through influencer marketing tools like AspireIQ.
Making data-driven decisions requires measuring your social media results in order to evaluate the success of your efforts. You can monitor a number of metrics, such as engagement rate, reach, follower expansion, website traffic, and conversions. Track your metrics and find areas for improvement by using social media analytics tools like Facebook Insights, Instagram Insights, or Google Analytics. Adapt your content and posting frequency to improve your results by refining your social media strategy in light of your findings and hammer down on what your audience wants to see!
To make the most of your social media presence, you must stay current with the changing social media trends and algorithms. To stay up to date on the most recent trends and best practices, follow thought leaders in your industry and keep an eye on social media blogs and publications. Or check back here as I will try and keep you all up to date on the most current social media growth secrets!
All in all, social media can be a potent tool for small businesses to increase brand recognition, establish relationships with their target market, and spur sales. You can maximize your social media presence and accomplish your business goals by identifying your target market, picking the best platform, creating a social media strategy, producing interesting content, maintaining consistency, interacting with your audience, utilizing influencers, tracking your results, and keeping up with social media trends. Keep in mind that using social media for small businesses can be an adventure; therefore, take pleasure in the journey and have fun!
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