If you are considering becoming and social media marketer this post is just for you! I started a social media marketing agency in 2019 and am obsessed with teaching others how they can start, too!

Social media has completely changed the way we connect, communicate, and access information. With billions of users across platforms like Facebook, Twitter, Instagram, TikTok, and LinkedIn, social media is a tremendous tool for businesses to reach their target market. Not only are consumers spending hours of their time on social media, it’s also the cheapest form of advertising in today’s world.

As a result, there is a growing need for knowledgeable social media marketers. In the upcoming years, 72% of companies intend to boost their expenditure for social media marketing, according to a Hootsuite survey. This indicates that those who want to pursue a profession in social media marketing have several chances.

I am here to tell you that it is ABSOLUTELY still a good time to become a social media marketer! Here’s a few reasons why:

There is rising demand for social media marketers.  A company’s complete marketing plan now must include social media marketing to stay relevant. Businesses can engage with their customers through social media, increase brand recognition, and increase website traffic. Also, social media marketing enables businesses to collect insightful information on the preferences, interests, and behaviors of their target market, which can be used to improve their marketing approach.

The need for social media marketers has therefore increased dramatically in recent years. The Bureau of Labor Statistics projects a 10% increase in employment for marketing and advertising professionals between 2016 and 2026, which is faster than average for all occupations. This implies that those who desire to work in social media marketing will have lots of employment options!

The field of social media marketing is dynamic. When new platforms appear, algorithms alter, and user behavior changes- everything is continuously changing. Therefore, social media marketers must keep up with the most recent trends, industry best practices, and technological advancements. This keeps marketers in demand, as it is harder for business owners to keep up with such trends. Most business owners don’t have the time or knowledge to keep up and are willing to pay someone to do it for them!

The popularity of some apps like TikTok has given social media marketers a new venue to interact with their audience. With more than 1 billion active users globally, TikTok has quickly risen to the top of the social media heap. Social media marketers therefore need to know how to produce content that connects with TikTok’s distinct demographic and uses the platform’s algorithm to increase engagement.

Similar to this, social media sites like Facebook and Instagram have created additional tools like Reels and Stories that give advertisers new opportunities to produce interesting content. See what I’m saying? Social media is ever changing social media marketing is becoming more and more important.

As the subject of social media marketing develops, you will have the chance to study and advance, keeping your abilities and understanding current.

A remote career in social media marketing is possible.  The ability to conduct social media marketing from a distance is one of its premier benefits. Social media marketers can operate from any location in the world as long as they have a steady internet connection thanks to the growth of digital nomads and remote work. That’s exactly how I run my own social media marketing business.

This means that for those who appreciate freedom and independence, a job in social media marketing may be perfect!  You can choose your own schedule as a remote contractor, work from home or a coffee shop, and forego the daily journey to an office. Sound nice? It is!

Although it would appear that there are already too many social media marketers on the market, this is not the case. In fact, a lot of organizations are having trouble locating qualified social media marketers that can assist them in achieving their marketing objectives…but you have to be GOOD AT WHAT YOU DO!! It’s not enough to post and ghost anymore. Businesses need strategy and it’s our job to provide that.

You must acquire the appropriate skills and knowledge if you want to stand out in a crowded market. This involves producing interesting content that appeals to your target market and using analytics to assess the effectiveness of your campaigns. Your monthly reporting is absolutely crucial to your success!

In the current digital era, working as a social media marketer might be a fantastic career choice. Social media marketing is a field that offers numerous prospects for growth and success due to its rising demand, ongoing change, remote work opportunities, and possibility for a solid income. In addition, contrary to what many believe, there is still plenty of potential for accomplished social media marketers to establish themselves. So get out there and chase your dream!

If you’re interested in how I stumbled into social media marketing read this post!